Tab was a diet cola soft drink created and produced by The Coca-Cola Company, introduced in 1963. It was notably one of the earliest diet sodas.
History: https://www.wikiwhat.page/kavramlar/Tab%20History Tab was created as Coca-Cola's first attempt to enter the diet soda market. Its name was chosen to be short and memorable.
Sweeteners: https://www.wikiwhat.page/kavramlar/Tab%20Sweeteners Initially, Tab was sweetened with cyclamate, which was later banned by the FDA in 1969. It was then reformulated using saccharin.
Target Market: https://www.wikiwhat.page/kavramlar/Tab%20Target%20Market Tab was marketed primarily towards women who were concerned about their weight.
Decline and Discontinuation: https://www.wikiwhat.page/kavramlar/Tab%20Decline%20and%20Discontinuation Tab's popularity waned over time as other diet sodas, including Diet Coke, were introduced. Coca-Cola discontinued Tab at the end of 2020 to focus on more popular brands.
Legacy: https://www.wikiwhat.page/kavramlar/Tab%20Legacy Despite its discontinuation, Tab maintains a cult following and is remembered as a pioneering diet soda.
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